On October 10, 2024, Agrena opened its doors at the Cairo International Convention Center, drawing over 700 companies and more than 30,000 professional attendees from around the globe. The exhibition brought together leading enterprises from the global livestock industry, fostering international exchange in North Africa. Representatives from the International Business Department of Sunson Group participated in this significant industry event. As one of leading feed enzyme brands, Sunson attracted quite many interested visitors, laying the groundwork for expanding into African and nearby Middle Eastern markets.

The three-day exhibition saw a diverse range of visitors, including those from Egypt, Saudi Arabia, India, Indonesia, and Sudan, comprising both trade agents and end-users from feed mills. During discussions with new and existing clients, we presented our company profile, robust product portfolios, different product applications, strong R&D capabilities, and professional technical service, thereby enhancing our international brand image.

Throughout our interactions, clients shared their formulations for us to design the required products, and some took samples for testing. We gained insights into customer needs, market trends, and the latest industry products. We also proactively visited booths of enzyme and feed additive companies, continuously increasing the influence and recognition of our products. Post-exhibition, we visited potential clients with significant interest, gaining a deeper understanding of the North African and Middle Eastern markets.

This large-scale exhibition, targeting multiple countries in Africa and the Middle East, attracted a wide range of customers and proved to be a valuable international livestock event. We believe that through this exhibition and our subsequent efforts and exploration, we will successfully expand our market presence in North Africa and the Middle East.