Sunson Group, a leading enzyme manufacturer and supplier in China, attended the IPPE 2024 (International Production & Processing Expo), the world's largest annual poultry, meat, and feed industry event, from January 30 to February 1, 2024, at the Georgia World Congress Center in Atlanta, USA. Represented by International Feed Business Unit, Sunson showcased its quality products and professional services to thousands of visitors from over 100 countries, building a solid foundation and effective network for its influence in North America, South America, and Latin America.

Sunson’s booth and the visitor

IPPE 2024 brought together more than 1,400 exhibitors from around the world, showcasing the latest technologies, equipment, supplies, and services for the industry. It attracted more than 70,000 visitors, providing an innovative, educational, international, and networking platform for industry manufacturers and buyers. Sunson seized this opportunity to present its company profile, its feed enzyme products, and its technical support and solutions to the potential customers and partners, exhibiting its good brand image and reputation in the industry.

Discussion with interested visitor

During the exhibition, Sunson attracted customers from the United States, Peru, Brazil, Bolivia, Mexico, Colombia, Guyana, France, Germany, South Korea, Turkey, Egypt, Algeria, Pakistan, Bangladesh, and other countries and regions, including agents, traders, and feed plant end-users. Sunson had in-depth communication and exchange with the customers, understanding their needs, expectations, and market trends. Some customers provided new formulas for Sunson to design the required products, and some customers took the required samples back for testing, showing their interest and trust in Sunson's feed enzyme products.

Meanwhile, Sunson also actively visited the booths of other enzyme companies, feed additive manufacturers, and customers, introducing its superior products, continuously impressing them with the company's products, and gaining a deeper understanding of the North American, South American, and Latin American markets.

All in all, Sunson successfully showed the company's image through the exhibition, enhanced the communication and cooperation with the customers, and expanded the channels and resources of the international market. Sunson believes that through this exhibition and its later unremitting efforts and exploration, it will be able to open up a better market in America and Latin America.